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Understanding food choices and dietary trends

People choose and avoid foods for all kinds of reasons:

I want to be healthy

Medical conditions

Weight loss diets

Healthy eating

I want to do the right thing



Ethics and sustainability

I want to eat foods I don’t hate

Inbuilt reactions

Cultural choices

Repulsions after sickness

What we do:

  • Summarize diet and medical books and opinions – what do they recommend
  • Track trends in what people want to eat – and not eat
  • Advise food companies on improving sales by taking dietary trends into account

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