People choose and avoid foods for all kinds of reasons:
| “I want to be healthy”
Medical conditions Weight loss diets Healthy eating |
“I want to do the right thing”
Religions Vegetarianism Ethics and sustainability |
“I want to eat foods I don’t hate”
Inbuilt reactions Cultural choices Repulsions after sickness |
What we do:
- Summarize diet and medical books and opinions – what do they recommend
- Track trends in what people want to eat – and not eat
- Advise food companies on improving sales by taking dietary trends into account
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